Select a product and create a brand story, brand identity and product range. Develop concepts for branding and packaging which embody the brand story.
I selected chocolate as my product and used a brand story of two Greek brothers from Melbourne, raised with stories of Greek mythology and gods. Their parents owned a Greek pastry shop where they would help out at the weekend. One of the brothers took an interest in chocolate making and from there started creating and selling chocolate in their parents shop.
Demand grew for their product and the brothers decided to create a brand and distribute their bars to high end food stores. Their childhood stories led them to the ‘Chocolate of the Gods’, with each flavour named after a Greek god.
Concept Development: 1 Day
Brand Development: 1 Day
Packaging Rollout: 2 Days