80 Wentworth is a commercial property in Surry Hills, Sydney. Having been empty for nearly 30 years, the 4 level property was renovated in 2017. The owner and leasing agents needed both an identity and marketing material to help lease the various floors to creative and retail tenants.
The property is also known as Susan House, in honour of Susan Wakil, a well known Sydney socialite in the 1960s and a relative of the property owner. Susan is the inspiration for the female silhouette which features in the property brand.
Branding and Identity
A number of concepts were presented to the client including colour palettes and potential graphic elements for use in the materials and within the property. The client preferred a monotone implementation of the logo and this has been incorporated into the brochure.
A4 Leasing Brochure
I created a 16 page brochure featuring interior renders, floorplans and details of the property. The key aim of the brochure is to provide potential tenants with a glimpse of the finished interiors and facilities, and to encourage further enquiry.